Google Ads management
I manage the account and make the decisions.
Selected Work: Over $1M in managed spend and the reporting backend
Ask about Google AdsFrom first click to finished work, I build the path
I design the website, manage the ads, and build the systems behind the work.
- 18 years in marketing and web
- Over $1M in managed ad spend
- Freelancing since 2008
- Independent since 2019
01 // WHAT I DO
Work you can hire me to do
Web design and development
I design and build conversion-focused websites that make each next step clear for customers.
Selected Work: Beach Park Tattoo Hawaii, live, and The Breakfast Company, pre-launch
Tell me about your websiteOn-site and local SEO
I improve the site and local search presence so more of the right people can find and choose you.
Selected Work: Senior SEO experience, Serenova organic growth, and two zero-loss domain migrations
Ask about your search presenceAI systems
I design and build AI systems for recurring work.
Selected Work: The reporting backend, TITAN Research Engine, and Cloudflare Workers form pipeline
Ask about an AI system02 // ODYSSEY LAB
How I deliver client work
Odyssey Lab odysseylab.co
Odyssey Lab is my marketing-engineering practice. I founded it in September 2024 as the home for my client work.
I direct codified AI implementers and remain responsible from scope through delivery. The practice connects sites, ads, analytics, and SEO in one client engagement.
Odyssey Lab is selective by design, with an intentionally small caseload and direct access to me.
Rising Ink rising.ink
I also operate Rising Ink, a business in the tattoo-studio vertical. Its home is rising.ink.
03 // SELECTED WORK
Websites, reporting, and research
Client site // Live
Beach Park Tattoo Hawaii
I built Beach Park Tattoo Hawaii on Astro, with Cloudflare Workers and GHL handling form delivery. The client site has been live since May 2026.
- Astro client site
- Cloudflare Workers and GHL form delivery
Service map: Web design and development
Paid search // Reporting
The reporting backend
I built this backend to create client reports from their ad and website data. It runs on Vercel. Inngest pulls Google Ads, GA4, and GTM data into scheduled reporting workflows. The Anthropic API drafts each report straight into my Gmail drafts, where I finish it. Tremor renders dashboards, and SendGrid sends weekly internal strategy mail.
- Over $1M in managed ad spend across clients and employers
I sort automation decisions into three buckets: clean ones run automatically, ambiguous ones keep me in the loop, and edge cases come straight to me. Where I disagree with the AI, that gets tracked, and the system earns more autonomy as the record builds.
Service map: Google Ads management and AI systems
- Inngest
- Vercel
- Tremor
- Anthropic API
- GA4
Research // Public
TITAN Research Engine
TITAN is a multi-agent CLI research protocol I designed and run in Claude Code. A Socratic intake builds the brief. Agents research in parallel, then filtering and triangulation test the findings. A red-team synthesis runs before the report ships.
- Each run takes 3 to 4 hours
- Checkpoints separate the major phases
- github.com/brandonmcpeak/titan-research, titanresearchengine.com, and research.brandonmcpeak.com
Service map: AI systems
- BRIEF
- PHASE A // RESEARCH
- PHASE B // FILTERING
- PHASE C // TRIANGULATION
- SYNTHESIS // RED-TEAM
Evidence ledger
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Serenova
Organic visits grew ~+301.9% over 18 months. Organic visitors grew ~+76% in year one. I completed two domain migrations with zero rank loss.
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The Breakfast Company
A client site built with Next.js, Sanity, and Vercel.
-
Form and delivery pipeline
Cloudflare Workers replaced a stack of SaaS form subscriptions.
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Harness Lab
A Claude Code skill design system.
04 // THE BACKGROUND
Eighteen years across marketing and web
I am a copywriter, I’m a marketer. I have spent 18 years across marketing and web, freelancing since 2008 and working independently since 2019. That work covers copy, websites, campaigns, analytics, and the decisions connecting them.
My earlier work includes marketing and web at Corvalent and senior SEO at Volusion. From 2016 to 2019, I worked in B2B SaaS marketing engineering at Serenova under Baker Johnson, who was then vice president of marketing. In a public LinkedIn recommendation, Baker called me a “marketing unicorn” and “the prototype for a new breed of Marketing DevOps professionals.”
Today I manage Google Ads, client websites, and their wider web presence. I also build custom AI systems around that work. I don’t outsource your work, but I do use codified AI implementers under my direction. Clients and teams work directly with me, and I remain responsible for the final work.
- Reports draft automatically into my Gmail drafts, and I finish them there.
- Clients and teams work directly with me from scope through delivery.
- Fractional work comes first; direct client and contract work also fit.
05 // THE OPERATOR
The operator beneath the resume.
Two assessments. One operator . The Enneagram and CliftonStrengths both name the same pattern from different angles.
Strategic Thinking domain dominance. Quiet Specialist 5w4. A One-to-One instinct that anchors deep client and collaborator trust. Cerebral by default; selective in relationships; values-anchored.
Type 5w4. The SX Five.
Type 5 motivation: the need to understand. I build in quiet specialization; the systems deploy outward. The mental orientation runs first.
The 4-wing adds emotional depth and a search for meaning. The One-to-One (SX) instinct overrides the typical Type 5 isolation. It builds small circles of high-trust relationships. Engagement is strategic.
The Enneagram 5 analyzes the architecture. The growth arrow to Type 8 ships it into production.
The Cognitive Engine.
Three of five themes sit in Strategic Thinking: Intellection, Ideation, Learner. The other two anchor: Relator for relationship depth, Belief for values-direction.
Intellection and Ideation dictate the architecture. Learner prioritizes process over outcome. Relator secures client and collaborator trust. Belief ensures the work matters or it does not get done.
I do not force process. I map the problem to the strengths.
STRATEGIC THINKING DOMINANT
01 Intellection
02 Relator
03 Ideation
04 Learner
05 Belief
06 Connectedness
07 Strategic
08 Input
09 Deliberative
10 Analytical
06 // THE QUESTIONS
What working together looks like
You work directly with me. I scope the work, make the decisions, and stay responsible through delivery. Codified AI implementers help me execute under my direction.
07 // YOUR TURN
Tell me what you need help with
01
Website or Google Ads
CLIENT WORK
Send a short note about your business and whether you need the website, the ads, or both.
Ask about your website or ads →
02
Fractional or contract support
TEAM WORK
Send the team context and the gap you need covered.
Ask about fractional support →
03
An AI system
SYSTEM BUILD
Tell me what keeps repeating or taking too much attention. I can start there.
Ask about an AI system →