Texas Star Land Works is a leading pond and lake development company in Central Texas, dedicated to transforming land into dream properties for both residential and commercial clients. They offer a range of services, including land clearing and pond and lake construction, designed to enhance the beauty and functionality of any land.

Goals and Challenges

The founder of Texas Star Land Works approached me after experiencing difficulties with their initial website, which was developed by an online freelancer. The project resulted in a subpar website with a poor mobile experience and insufficient content. The client sought my expertise in SEO, brand enhancement, and web design to optimize their site for a wide range of services and keywords. We collaborated on refreshing their brand, updating the logo, creating a style guide, and developing consistent sales messaging while ensuring the site ranked well for essential keywords and effectively converted visitors into leads.

Deliverables

We developed a refreshed and evolved brand for the client, complete with a style guide that drew inspiration from their existing website, business card, and logo design. We then created a brand and sales messaging framework, incorporating elements such as voice, tone, and style descriptions, as well as copy snippets tailored for various web properties and marketing assets. 

To optimize the client's online presence, we conducted keyword research to identify search opportunities for their business and key services. We then planned the website architecture and content strategy, prioritizing the most relevant and searched services. Finally, we designed and built the website, including optimized conversion mechanisms such as a multi-step Request a Quote form, and implemented back-end sales and lead nurturing processes.

Outcomes

✓ Business revenue increased from $300,000 in the 12 months prior to the website launch to $750,000 within one year

✓ Lead volume more than doubled within six months of launching the new website

✓ Assisted the company in acquiring over 25 reviews on various review platforms, achieving an average rating of 4.8/5 stars